An elegant solution built around a versatile ingredient
No compromise on sensory experience.
We reformulate indulgent products into high-fibre options.
Adding nutritional value to existing products
Closing the fibre gap
OUR JOURNEY
OUR PLANTATIONS
OUR SOLUTION
Same product.
Elevated nutritional value.
Elevated nutritional value.
96%
of UK adults don't meet the fibre recommendation — just 1 in 25 people do.
United States
28g
16.3g
30g
16.4g
United Kingdom
Current average intake
Adults in the UK and US eat almost exactly the same amount of fibre — and both fall well short of what's recommended.
Recommended intake
THE SCALE OF THE FIBRE GAP
UK — National Diet and Nutrition Survey 2019–2023. The report notes only 4% of UK adults meet the recommendation; US — (Aug 2021–Aug 2023) reference is the FDA Daily Value (28g), one general benchmark — US recommendations vary by age and sex.; Age/sex context: National Academies DRI.; UK Government / SACN recommendation, reported in NDNS 2019–2023; U.S. FDA Daily Value for dietary fibre
Sources:
38
WHY ARE WE NOT GETTING ENOUGH?
The easier option wins by default when higher-fibre choices take more planning to find and prepare
convenience
Refining removes the bran and germ - where fibre concentrates - largely to stop the oils insides from spoiling
shelf life
Wholegrain foods are widely expected to taste denser and blander - a strong enough belief to shape choice alone
palatability
Fibre-rich like beans and wholegrains often need more prep time - a real cost when time is scarce
time pressure
38
our approach
first in queue
A tea-and-cake occasion — indulgence food is chosen for pleasure, not nutrition. It’s the simplest source of fibre in a typical day. It’s exactly why reformulation has most to gain.
01
indulgence
NO COMPROMISE
Our solution is engineered by nature and enhances the sensory experience. As a whole ingredient - not a refined additive - it works with a recipe’s existing texture and mouthfeel, rather than fighting against it.
02
Sensory Excellence
IN COMPLEX
A natural fibre complex - cellulose, hemicellulose and lignin providing structure, with a pectin fraction alongside them. A single-type additive like isolated inulin gives you one mechanism. Ours gives you several, already blended by nature.
03
Dietary Fibre
PRESERVED
Gentle processing preserves the dietary fibre, polyphenols and micronutrients already in the ingredient. We’re not adding these back in after the fact — we’re simply not taking them out in the first place.
04
Natural Value
We reformulate existing indulgent products into fibre-rich ones. Without compromising sensory excellence
work with us
Submit a request or contact us via any method convenient for you.
carobbean@info.ru
+44 7911 123456
WHAT IS DIETARY FIBRE?
complex structure
Simple structure
non-digestible = dietary fiber
Quick energy
digestible
carbohydrates
Dietary fibre is a spectrum of carbohydrates — with a molecule chain too long and tangled for the body's own enzymes to break apart. Everything we eat sits somewhere on this scale below.
Absorbed instantly
Glucose, fructose
Glucose, fructose
Simple sugars
Digested for energy
Starch
Reaches the colon
resistant starch
Tannins, flavonoids, phenolic acids - bound to the fiber matrix
+ polyphenols
Dissolves into a gel
Pectin, inulin
Pectin, inulin
soluble fiber
Adds bulk, unchanged
Cellulose, hemicellulose
Cellulose, hemicellulose
Insoluble fiber
Structural, passes through
lignin
